The Power of Value Selling is an actionable guide to better business conversations – the kind that build trust, forge human-to-human connections and enable sellers to compete on value instead of price.
Delivering a fresh and engaging perspective on how salespeople can adopt a customer-centric approach when selling to contemporary buyers, you will discover a process to turn yourself into the trusted business advisor that buyers crave in unpredictable business environments.
The book explains why how you sell is just as important as what you sell. You will discover how to build credibility and rapport with buyers, how to earn valuable time on their calendars, how to uncover business problems worth solving and strategies to eliminate chances for buyers to delay or defer decisions.
Relevant for both sales veterans and early-career sellers, The Power of Value Selling is a comprehensive guide to a simple and powerful framework that accelerates sales, regardless of product, service or industry.
Julie Thomas is the President and CEO of ValueSelling Associates, an award-winning sales methodology and training company. She’s also a sought-after speaker, consultant and the author of ValueSelling: Driving Sales Up One Conversation at a Time.
The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life by Julie Thomas (ISBN: 9781394182565) is published by Wiley, priced £21.99 and is available wherever books and ebooks are sold.