Starting and growing a business in 2024 can be a daunting experience. Along with the usual everyday challenges of running an SME, you’re also facing a complex storm of interconnected political, economic, social and environmental bumps, shocks and crises that could disrupt your business at any time.
As scary as it might feel, this new book from international strategist and leadership expert David Ross argues that these uncertain times actually present an opportunity for business leaders to thrive in both their professional and personal lives… as long as they can embrace a new mindset.
A big part of this new mindset is the acceptance that you simply cannot control and manage everything yourself – something which many small business leaders will identify with. What is needed instead is a more collaborative approach, trusting others and being open to the fact that you are human and can’t have all the answers all the time.
As well as drawing on the author’s experience working across government policy and corporate strategy, Confronting the Storm is full of fascinating insights from other experts who are successfully tackling and navigating familiar problems. There are exclusive interviews with a former Prime Minister, a former Foreign Secretary and one of Fortune magazine’s ‘50 Greatest Leaders’ – I’ll be surprised if you don’t find at least one nugget to take away from these interviews!
This is an eye-opening book that will challenge a lot of what you’ve learned over the years, make you reassess the skills you will really need in your business in the coming years and maybe even think about what your legacy will truly be.
Confronting the Storm: Regenerating Leadership and Hope in the Age of Uncertainty by David Ross is available now priced from £14.31 for the Kindle edition.
