There’s so much talk about innovation and transformation in the business landscape, as every business races to stay relevant and ahead of the latest trends. But do you ever stop to think: how can we achieve this?
The answer is simple – creativity. In this new edition of The Creative Thinking Handbook, Chris Griffiths tells us that anyone can be creative, dispelling the myth of the ‘creative type’ to show that given the right tools and knowledge we can unlock our creativity.
This new book is a must-read for anyone undertaking a new project or transformation – it gives invaluable advice on problem-solving that can be actioned straight away. It also considers how to create a team where ideas can thrive, considering both teams based in offices and remote workers to give different advice according to your team’s set-up.
In a time when many businesses are facing financial uncertainty, The Creative Thinking Handbook gives you the toolkit to answer questions such as: How can you retain more customers/clients, what new markets can you enter, and how can you streamline business processes?
With so many people facing stress on how to come up with new ideas, The Creative Thinking Handbook reminds us to breathe. When asked where they get their best ideas, the answers are often unexpected – like in the shower, or perhaps on a walk. We are the most creative when we take time to pause and let our brains just think. This space can give us clarity, which we are told helps us create better business decisions.
The author, Chris Griffiths, is the founder of OpenGenius. He has helped people worldwide drive business growth through highly practical innovation processes, including teams and individuals from Fortune 500 and FTSE 100 companies – meaning you are in safe hands.
The Creative Thinking Handbook is a well-researched and practical guide to making better business decisions. It is a book to return to time and time again to foster ideas and help you innovate for the future.
The Creative Thinking Handbook: Your Step-by-Step Guide to Problem Solving in Businessby Chris Griffiths with Melina Costi and Caragh Medlicott, published by Kogan Page, is available from Amazon priced from £12.99 for the Kindle edition.
