Metamarketing is a new form of marketing in which practitioners go beyond the straightforward marriage of traditional and digital marketing techniques to offer a genuine physical and digital convergence in an interactive and immersive customer experience.
The newly updated Marketing 6.0: The Future is Immersive explains the building blocks of metamarketing and the technologies and platforms that Generations Z and Alpha use every day.
Explaining how to tap into metaverses and extended reality, and discover the most common obstacles, pitfalls and mistakes encountered by marketers doing their best to operate in this more interactive and immersive environment, Marketing 6.0 also offers insights into themes of sustainability and novel technology that businesses need to understand to remain relevant during a dynamic and exciting era of commerce.
The authors demonstrate how to exploit traditional and digital marketing techniques to leverage consumers’ continuing desire to maintain human interaction, while exploring the new possibilities unlocked by the latest technologies.
As well as equipping marketers for the new age of metamarketing, this book will also be of interest to managers, executives, board members and other business leaders seeking to remain ahead of curve as the marketing landscape shifts.
Marketing 6.0: The Future is Immersive by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan (ISBN: 9781119835219), published by Wiley, is available now priced £21.99 wherever books and ebooks are sold.
