The right pricing strategy can change the entire trajectory of a business, a market and even society. But to find your best strategy, you need to look far beyond the numbers.
In Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, authors Jean-Manuel Izaret and Arnab Sinha introduce the Strategic Pricing Hexagon which takes you to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices.
The Hexagon comprises seven pricing games – each with its own proven tools, rules, forces and structures – helping you change the way you think about and talk about pricing. Focusing on collaborative growth with customers, not zero-sum value extraction, Game Changer uses research from BCG’s Bruce Henderson Institute to redefine what a fair price means. Using their own experience and the collective experience of BCG’s Marketing, Sales and Pricing Practice, the authors also share stories that bring the Hexagon and its seven pricing games to life.
Depending on your business’ maturity or your particular business sector, there are chapters you may find most enlightening including perfecting price differentiation, how progressive pricing can scale social ventures and the green premium chapter on how pricing can shape demand for sustainable solutions.
Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society by Jean-Manuel Izaret and Arnab Sinha (ISBN: 9781394190584), published by Wiley, is available now priced £36.99 wherever books and ebooks are sold.
