To be a successful leader, you must have influence. But what does that really mean? It is the way leaders speak, how they listen and what their physical presence says that cultivates authentic connection and genuine engagement with others. Amplify Your Influence: Transform how you communicate and lead dives into the neuroscience of influence, revealing the behavioural changes leaders can make to become a more powerful communicator and influencer.
Drawing on nearly 30 years’ experience researching and applying behavioural neuroscience to solve complex leadership challenges – working with companies like Microsoft, Coca-Cola and Wells Fargo – author René Rodriguez takes readers through step-by-step advice to transforming your leadership presence to foster a more authentic, value-driven workforce.
This book provides actionable tips and simple exercises that are immediately applicable for leaders to harness the art and science of authentic influence – from embracing change to controlling your narrative, developing self-awareness to understanding your audience’s values, choosing a communication style aligned with your influence objective and making subtle but essential body language changes.
In a world where leaders have had to adapt the way they communicate with teams in the face of global change and uncertainty, Amplify Your Influence is a timely guide grounded in neuroscientific research to improving communication methods, critical thinking, cultural awareness and ability to persuade others.
René is a TEDx and keynote speaker. His powerful presence on stage shines through in this great resource for executives, managers, sales professionals and all leaders to meaningfully connect with others with courage and grace.
Amplify Your Influence: Transform how you communicate and lead by René Rodriguez is published by Wiley and available in hardback, priced at £21.99.
