Yoana Cholteeva, Author at Elite Business Magazine

Yoana Cholteeva

With a pure interest in business and entrepreneurship, Yoana has recently joined the Elite team for another challenge. Out of work, a keen traveller, explorer, and a huge fan of art, she is striving to broaden her ideological horizons while indulging into her passion for storytelling.

From Ikea advertising for sexy furniture to Pepsi bringing back ancestors to life – are these the biggest business blunders ever?

Yoana Cholteeva

Nov 1 '18

Entering international markets is exciting but some companies have gotten carried away over the years and committed numerous language and cultural blunders. And some mistakes present truly laughable lessons for UK firms

Interviewing is not the only way to recruit the best talent anymore

Yoana Cholteeva

Nov 1 '18

Gamification enables you to step up your recruitment. But don’t delude yourself, it’s not all fun and games

The Post-truth business: How to rebuild brand authenticity in a distrusting world

Yoana Cholteeva

Oct 18 '18

Sean Pillot de Chenecey new book reveals how businesses can operate in a post-truth world riddled with fake news

The Richard Branson-backed entrepreneur recycling plastic to rebuild roads globally

Yoana Cholteeva

Oct 2 '18

Meet the innovator who found a way to repair the infrastructure of our roads and the environment with a Richard Branson-approved business idea: MacRebur

In the loop: Why people burn their Nikes, how Edinburgh entrepreneurs may have an easy time sourcing talent and Amazon becomes $1tn company

Yoana Cholteeva

Sep 7 '18

It’s finally Friday and we picked the top stories of this week to prepare you for a well-deserved break. For instance, check out how Nike’s campaign was attacked online, Amazon joined the $1tn club and unicorns are increasingly growing outside the US

You may want to emulate Elon Musk’s working hours but the always on culture isn’t good for your staff

Yoana Cholteeva

Sep 4 '18

In the digitally-connected era employees are often expected to deal with work emails and further communication out of office working hours. This practice not only risk being detrimental to their wellbeing, it can also place companies into legal hot waters

In the loop: Google hit with privacy lawsuit, TUI’s sexist sticker giveaway and Farfetch to float in New York

Yoana Cholteeva

Aug 24 '18

From UK employees willing to start work earlier than 9am to TUI Airways handing sexist stickers to children on board, we gathered the top business news from this week before sending you away for a relaxed Bank Holiday

Sad news founders: most Gen Z marketers don’t want to work for your startup

Yoana Cholteeva

Aug 20 '18

If you want to pump up your startup’s marketing muscles with a Gen Z whiz kid you’ll have a huge challenge ahead of you, according to new research from the Chartered Institute of Marketing

In the loop: Tinder co-founder sues owner, influencers’ promoted posts investigated and Elon Musk’s tough year revealed

Yoana Cholteeva

Aug 17 '18

What a week. Not only did Tesla’s CEO unveil the stress he’s been under for the past year but it also saw Tinder’s owners get sued. Moreover, we revealed the big mistake eight out of ten entrepreneurs make at the beginning of their journey

FiveAI is competing with Google, Uber and Apple to launch the first driverless car in Europe

Yoana Cholteeva

Aug 14 '18

Some might have thought that driverless cars were just for the big tech titans. But this UK startup is ready to prove them wrong

Majority of SME owners skip holidays to chase unpaid invoices

Yoana Cholteeva

Aug 13 '18

Summer holidays might be a long awaited time for UK employees but business owners are often forced to take care of their late payments rather than enjoy a few days on the beach.

In the loop: no one buys fashion from Alexa and WeWork celebrates another $1bn investment

Yoana Cholteeva

Aug 10 '18

From revealing the workplace perks employers should use to attract Gen Z workers to Elon Musk’s plans to take Tesla private, these are the tech news you need to prepare you for the weekend