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Turning leads into sales
Aug 15 '23
Unleashing the power of marketing: Boosting ROI and effectiveness
Jul 12 '23
As a small business or start-up, you will face unique marketing challenges. Budget constraints, establishing yourself in your market, and creating memorable content to name just a few.
Developing a positive brand identity
Jun 13 '23
PR guru Sabrina Stocker explains the importance of standing out from the crowd
Why it’s so important your brand has a media kit
Oct 25 '22
Media kits are a simple yet powerful tool your business can use to its benefit in today’s digital age. It allows you to present yourself how you want to be seen and featured by media outlets.
What does a public relations budget look like?
Sep 21 '22
When budgeting for a company’s growth, public relations can often fall by the wayside. Today’s culture dictates swathes of money should be thrown vaguely at digital marketing, letting social media algorithms decide the future of your business.
When is the right time to get into press?
Aug 25 '22
Press coverage can often be left behind among the urgencies of starting or scaling a company.
How to get your business noticed by the national media
Nov 1 '19
There will be many Elite Business readers who want more publicity to build credibility and generate leads for their business but lack the budget for a PR campaign.
Eerily excellent 2018 Halloween marketing campaigns to sink your teeth into
Nov 1 '18
Trick or treat? No matter your preference, these Halloween marketing campaigns seek to satisfy even Dracula’s bloodthirsty appetite
Ford’s new advert gets rejected over fears it could spark road rage
Oct 25 '18
After the ASA (Advertising Standards Agency) declared Ford’s newest marketing effort could promote dangerous driving, the car maker has been forced to swerve away from its latest advert
Has World Cup fever prompted brands to make promises they can’t keep?
Jul 11 '18
While The Three Lions are a game away from the World Cup final and big companies are celebrating by offering freebies, we dig into the risks they may have if the trophy comes back to Britain
All businesses can learn from IKEA’s response to rowdy England fans following World Cup win over Sweden
Jul 10 '18
As the hopes of England supporters get higher each day, excitement was on another level as the international football team defeated Sweden – a result that saw IKEA dragged into the mix
What you can learn from companies with improving and declining reputations
Apr 19 '18
New research discovers poor communication, among other factors, have contributed to declining corporate reputations
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