In today’s market, many businesses struggle to capture their audience’s attention. A common pitfall is focusing on the company and its products rather than addressing the customers’ needs and problems

Sabrina Stocker of Two Comma PR offers advice on that all-important process of converting client-interest into business

As a small business or start-up, you will face unique marketing challenges. Budget constraints, establishing yourself in your market, and creating memorable content to name just a few.

PR guru Sabrina Stocker explains the importance of standing out from the crowd

Media kits are a simple yet powerful tool your business can use to its benefit in today’s digital age. It allows you to present yourself how you want to be seen and featured by media outlets.

When budgeting for a company’s growth, public relations can often fall by the wayside. Today’s culture dictates swathes of money should be thrown vaguely at digital marketing, letting social media algorithms decide the future of your business.

Press coverage can often be left behind among the urgencies of starting or scaling a company.

There will be many Elite Business readers who want more publicity to build credibility and generate leads for their business but lack the budget for a PR campaign.

Trick or treat? No matter your preference, these Halloween marketing campaigns seek to satisfy even Dracula’s bloodthirsty appetite

After the ASA (Advertising Standards Agency) declared Ford’s newest marketing effort could promote dangerous driving, the car maker has been forced to swerve away from its latest advert

While The Three Lions are a game away from the World Cup final and big companies are celebrating by offering freebies, we dig into the risks they may have if the trophy comes back to Britain

As the hopes of England supporters get higher each day, excitement was on another level as the international football team defeated Sweden – a result that saw IKEA dragged into the mix