Why going viral doesn’t always equal business results

The LinkedIn illusion: Why going viral doesn’t always equal business results

Sophie Milliken MBE
Sep 29 '25
More than a year ago, a local businessman drove into the back of my car. His? Not a scratch. Mine? Clearly damaged
Content marketing’s two pillars - Getting both right

Content marketing’s two pillars: Getting both right

Dan Gable
Sep 8 '25
In the world of content marketing, success is deceptively simple. You need two things: great content and great reach. On paper, it sounds straightforward, but in practice, it’s where many brands lose momentum and money
You know a session’s going to be something special when, within minutes, the speaker is talking about rebellious creativity, jumping out of planes, and calling for more tattoos in boardrooms...

How to unlock your brand personality

Georgina Taylor
May 29 '25
You know a session’s going to be something special when, within minutes, the speaker is talking about rebellious creativity, jumping out of planes, and calling for more tattoos in boardrooms…
Building a personal brand is no longer optional—it’s essential.

Emotional Intelligence: The key to building an authentic and unforgettable personal brand

Sabrina Stocker
Jan 24 '25
Building a personal brand is no longer optional—it’s essential
Is your brand sending the right message? How do you know when it’s time for a refresh and how to do it right? 

Refreshing your brand: When and how to update your identity  

Julie Firth
Jan 2 '25
Is your brand sending the right message? How do you know when it’s time for a refresh and how to do it right? 
In a world where personal brands are scrutinised as much as corporate brands, the traditional approach to PR is rapidly evolving

The power of invisible PR: Building a reputation that speaks for itself

Sophie Milliken MBE
Nov 21 '24
In a world where personal brands are scrutinised as much as corporate brands, the traditional approach to PR is rapidly evolving
Nobody cares about you or your business

Nobody cares about you or your business

Dan Gable
Aug 28 '24
In today’s market, many businesses struggle to capture their audience’s attention. A common pitfall is focusing on the company and its products rather than addressing the customers’ needs and problems
Turning leads into sales

Turning leads into sales

Sabrina Stocker
Aug 15 '23
Sabrina Stocker of Two Comma PR offers advice on that all-important process of converting client-interest into business
Unleashing the power of marketing: Boosting ROI and effectiveness

Unleashing the power of marketing: Boosting ROI and effectiveness

Lisa Eaton
Jul 12 '23
As a small business or start-up, you will face unique marketing challenges. Budget constraints, establishing yourself in your market, and creating memorable content to name just a few.
Developing a positive brand identity

Developing a positive brand identity

Sabrina Stocker
Jun 13 '23
PR guru Sabrina Stocker explains the importance of standing out from the crowd
Why it’s so important your brand has a media kit

Why it’s so important your brand has a media kit

Sabrina Stocker
Oct 25 '22
Media kits are a simple yet powerful tool your business can use to its benefit in today’s digital age. It allows you to present yourself how you want to be seen and featured by media outlets.
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What does a public relations budget look like?

Sabrina Stocker
Sep 21 '22
When budgeting for a company’s growth, public relations can often fall by the wayside. Today’s culture dictates swathes of money should be thrown vaguely at digital marketing, letting social media algorithms decide the future of your business.