Media kits are a simple yet powerful tool your business can use to its benefit in today’s digital age. It allows you to present yourself how you want to be seen and featured by media outlets. To get organically featured and approached by journalists, you want to make the entry barrier as minimal as possible. It should take less than a minute to find the relevant information about you on your website without reaching out to you.
Not gaining the media coverage your brand name deserves could cost you potential deals, customers, and reach, and eventually, you are losing out on revenue.
For Two Comma PR CEO Sabrina Stocker, reaching out to magazines one by one is no longer the fastest way to get eyes on you. “A-players like Spotify, Airbnb, and Uber provide the instant opportunity to gather all their company’s media relevant information within a few clicks,” she said. “Follow their lead on how they’ve put together their media kits.”
In other words, a media kit permits journalists access to all relevant and newsworthy information about the company, including its mission, goals, and accomplishments.
Where to include your media kit
Think of your website as an online business card. Having a dedicated section for press inquiries is an essential tool. It provides access for journalists interested in you and who want the quickest route to finding out more.
It opens the gates to potential media coverage every day of the year because half of what the journalist needs to know about you is already only one Google search away.
Therefore, providing easy and on-demand access within less than five clicks on your website is the first and maybe the most important step along the way.
What to include
The first things that may come to mind are having a highlight reel, beautiful visuals, like photographs or your logo, and snappy slogans.
And this is not wrong.
But more important is the information that the journalists will need to write up an entire article on you: notable facts, accomplishments, the founder’s biography, your business’ core values, and your brand vision and mission statements.
Your brand’s mission should be the focus of your media kit. Think about the headline-worthy aspects of your business’ appeal. Perhaps it’s the first of its kind in some way- those differentials are more likely to grab a journalist’s attention.
Here, you have the freedom to include what you believe will stand out in front of a journalist. Anything from logos, pictures from crucial company milestones, photos of your CEO, and informational or promotional videos can be featured, provided they are high quality and easily downloadable.
Creating an exceptional media kit can skyrocket your brand’s potential in the press and make your company more journalist-friendly. By doing the hard work yourself, you can save time and let the opportunities come to you.
Your Media Kit Checklist:
- Your brand’s mission, values, and goals
- Your Company Logo in different formats and sizes
- Photos of your CEO (C-Level Executives)
- A short biography about the founder and the company
- Your recent press
- High-quality press pictures
- Media/ PR contact information