From raising your first funds, to finding your ‘founder edge’, this new book from Alice Bentinck and Matt Clifford is the ultimate guide for the next generation of entrepreneurs.
A step-by-step journey through the looking glass into the world of start-ups, two experts in the field debunk the myths that stop founders from succeeding. They confront common causes of start-up failure and inspire budding entrepreneurs to take the leap into their own “startupdom”, arming them with the necessary tools to succeed.
Packed with expert advice, practical tips and case studies from successful business stories, Alice Bentinck MBE and Matt Clifford MBE have turned their decade of experience coaching thousands of start-up founders through the entrepreneurial process into this pragmatic, accessible handbook for anyone wanting to start their own business.
With hands-on experience as successful co-founders of Entrepreneur First (EF), the world’s leading investor in entrepreneurial talent – backed by world-leading entrepreneurs and investors, such as Reid Hoffman, Greylock Partners, Peter Thiel’s Founders Fund and Demis Hassabis (co-founder and CEO of DeepMind) – these two talented entrepreneurs in their own right delve deep into the logistics and skills needed to cultivate a founder mindset. They advise on how to overcome hurdles and common pitfalls so your business can ultimately go the distance.
The book offers a real focus on the importance of collaboration, namely the value of co-founding, giving us the reasons why co-founding is the unaddressed key to entrepreneurial success.
The proof is really in the pudding with this book. The authors have helped more than 500 companies, mainly in the tech sector, since starting EF in 2011. They’ve successfully inspired influential investors to back their own companies and have even secured governmental advisory roles. In 2016, both were awarded MBEs for their service to the business community.
This is recommended reading for anyone looking for inspiring teachers to help them in their journey to start-up and scale-up success.
How to be a Founder: How entrepreneurs can identify, fund and launch their best ideas by Alice Bentinck and Matt Clifford, published by Bloomsbury Business, is available from Amazon priced from £19.
