The 6 Counter Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World by John Mullins
In recent years, entrepreneurialism has become synonymous with challenging the status quo. But for author John Mullins, there’s far more to being entrepreneurial than simply doing things differently. In fact, his new book, Break the Rules! The 6 Counter Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World is an eye-opener which explores the mindsets behind entrepreneurial success and how this unique group of businesspeople are able to challenge assumptions, overcome obstacles, mitigate risk, and capitalise on the opportunities to make the impossible possible.
Drawing on two decades of research into what makes entrepreneurs entrepreneurs, Mullins pulls back the curtain on some of the world’s biggest entrepreneurial success stories. He explains how their mindsets gave them the ability to respond unconventionally to events or situations and act differently to their corporate peers, changing the business landscape in the process.
Mullins is a London Business School professor and his credentials as one of the world’s foremost entrepreneurship scholars shines through his insightful commentary and selection of well-researched case studies, proving that it truly is mindset over matter when you’re aiming to succeed whether others have failed before you.
Tracking the highs and lows of some of the world’s biggest companies, including the origins of LinkedIn Learning and Amazon’s Kindle, Break the Rules! imaginatively brings to life how entrepreneurs across the world succeeded by breaking the conventional business rules and thrived through frugality, persistence and proactiveness. Their inclusion and in-depth examination by Mullins’ expert eye provide a healthy dose of inspiration and a road map for readers looking to master and adopt an entrepreneurial mindset on their own terms.
With so many of us seeking to take control of our careers, Break the Rules! proves there is no limit to being entrepreneurial. In fact, the book offers a refreshing analysis of how adopting one or more of the mindsets can advance your career and development, whether readers are based in a start-up or deep inside an established company. It also offers pragmatic advice for business leaders on how to develop the entrepreneurial mindset within your organisation, creating a culture where breaking the rules offers a pathway to innovation and growth.
Break the Rules! is a highly accessible book that offers critical insights into how to think and act like a successful entrepreneur. It is a must-read for aspiring entrepreneurs, those looking to scale up, or anyone looking to become more entrepreneurial and change the world.
Break the Rules! The 6 Counter Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World is published by Wiley and available to purchase now, priced at £21.99
