Will Adoasi is a social entrepreneur and founder of Vitae London, an ethical watch brand that offers fashionable, quality watches at affordable prices. Within the company’s DNA is the desire to advance social justice. Vitae London works within several Sub-Saharan African provinces to help give children access to education. For example, with every watch sold from the new Elmington collection a child is gifted a Solar Lamp from local charity Pen to Paper Ghana. This means the children don't have to travel for hours or burn harmful fuels in order to study in the evenings.