Lisa Eaton
Lisa Eaton
Lisa Eaton is a marketing expert, strategy consultant and Founder of Fabric Academy, an online training provider that empowers ambitious marketers to excel worldwide. Established in 2021, Fabric Academy offers a CPD-accredited marketing strategy programme that supports current and aspiring marketers by levelling up their knowledge and enhancing their skills. Making huge waves in the marketing education landscape, Fabric is working with brands such as Indeed, Boots, Revolution Beauty, 118 118 Money, itsu and The Body Shop to level up their marketing teams. With more than two decades of experience in creating and executing marketing and communication strategies for global brands, including P&G, Visit England, Dulux and NHS Lisa has a deep understanding of what it takes to develop a high-level marketing strategy that makes an impact while delivering tangible business results. Lisa is a strong advocate for women in business and is committed to supporting them in achieving their full potential through mentoring and sharing her experiences.
How to upskill your marketing team

How to upskill your marketing team: Five must-have skills in 2023

Lisa Eaton
Sep 5 '23
In a rapidly evolving landscape of the business world, most businesses will recognise marketing as a key driver of success. However, the expectations for marketing teams have transformed over the last decade, demanding a fresh set of skills to stay ahead of the competition
AI’s impact on marketing

AI’s impact on marketing: Embracing responsibly and avoiding pitfalls

Lisa Eaton
Aug 3 '23
Artificial Intelligence (AI) is revolutionising the business world. The marketing industry is no exception.
Unleashing the power of marketing: Boosting ROI and effectiveness

Unleashing the power of marketing: Boosting ROI and effectiveness

Lisa Eaton
Jul 12 '23
As a small business or start-up, you will face unique marketing challenges. Budget constraints, establishing yourself in your market, and creating memorable content to name just a few.
How to create marketing strategies that are memorable and disruptive

How to create marketing strategies that are memorable and disruptive

Lisa Eaton
May 22 '23
Your marketing needs to capture the attention of potential customers in a crowded marketplace. In today’s world, consumers are constantly bombarded with advertising messages.