James Hyde spotted the chance to modernise eCommerce fulfilment while working for an online honey seller. With fellow Cambridge graduate, James Strachan, they founded James and James Fulfilment in 2010 and built the first fully cloud based fulfilment platform. The company provides fulfilment services globally, using their proprietary software. With a love of pondering problems and improving things, James has led the company to become one of the UK's fastest-growing organisations and is now a non-exec and business coach.