Content Jungle co-founders Sam Thompson and Ben Hacker explain why every business is now competing in the creator economy and how authentic storytelling is replacing traditional marketing

TikTok Shop’s George Meagher and Ed Gilmartin reveal how Discovery Commerce is transforming the customer journey, helping businesses turn content, creators and communities into sales opportunities

The rapid rise of artificial intelligence has sparked intense debate about its impact on social media

More than a year ago, a local businessman drove into the back of my car. His? Not a scratch. Mine? Clearly damaged

In the world of content marketing, success is deceptively simple. You need two things: great content and great reach. On paper, it sounds straightforward, but in practice, it’s where many brands lose momentum and money

Jake and Niall from TikTok walk the audience at Elite Business Live through a masterclass on how brands, especially SMEs, can show up authentically, creatively, and profitably on TikTok

The names that hold the most power in business aren’t the ones flooding social media with daily reflections or scrambling for media attention.

Building a personal brand is no longer optional—it’s essential

Having a strong LinkedIn profile can solidify your name in your field, generate leads, and create opportunities for you and your business

Content marketing is one of the most effective ways to attract, engage, and retain customers in today’s digital-first world

Here’s how to make 2025 the year you elevate your profile and create lasting impact

In a world where personal brands are scrutinised as much as corporate brands, the traditional approach to PR is rapidly evolving