The rise of the content creator over the traditional influencer is largely due to changes in social media algorithms that prioritize content quality over follower count
Coastal towns thriving as microbusiness hubs, new data reveals
Andrew Gradon
Jun 20 '24
Coastal towns including Felixstowe, Bournemouth, Sidmouth, and Bexhill-on-Sea are at the heart of a UK microbusiness boom, new data from GoDaddy has revealed
Say ‘hello’ to Sora the next generation creation from OpenAI
Dan Gable
Jun 7 '24
This latest invention says Dan Gable, has the power to revolutionise, simplify and therefore democratise video production
Six quick ways to improve your website
Julie Firth
Jun 5 '24
Your website should be your highest performing member of your sales team – but how many businesses pay it the attention it deserves?
Ten ways to build your personal brand
Dan Gable
May 29 '24
By cultivating an authentic image and providing valuable insights, you can create loyal followings that support your initiatives
Five secret steps of successful content marketing
Jan Cavelle
Apr 3 '24
Content marketing can be the secret sauce of a company’s success. It can promote your brand to stratospheric levels, creating communities that reinforce and build that brand and its values, and generate a fierce loyalty
The marketing metrics that really matter (and the ones that don’t)
Sam Martin-Ross
Mar 25 '24
Whether it’s SEO, Paid or social media, whatever channel your strategy is employing, the ultimate aim of marketing is to drive revenue for your business
Unlocking the power of modern CRMs to drive long-term strategic business goals
Will Hale
Mar 8 '24
One of the biggest challenges leaders face in today’s fast-paced business landscape is managing disconnected tech tools and platforms effectively
Marketing on a budget: Achieving organic reach on social media
Dan Gable
Oct 23 '23
In today’s digital landscape, marketers are constantly seeking cost-effective ways to market their product or service and organic reach on social media platforms is a good way to do that
‘Google yourself’: How it shapes what people think of you
Sabrina Stocker
Oct 13 '23
We’ve all heard the term “digital footprint”. It’s like the mark we leave on a sandy beach, but instead of footprints on sand, it’s our actions, words, and pictures on the internet
Six things I’ve learned in one month of podcasting that you need to know about
Sophie Milliken MBE
Sep 8 '23
Ok, my headline may be misleading because although my new podcast Beyond the Bio is just coming up to the one month mark, I’ve previously created a one-off podcast series, The Ambition Accelerator, back in 2020
The power of organic reach: Saving money on ad spend
Dan Gable
Sep 4 '23
Growing your business’s following using organic (not paid) social media is a lot easier than you’d think