Joe Wicks, The Body Coach, contributes to £18m investment guzzled by Gousto

UK meal kit company Gousto continues its mission to grow the business with the support of Joe Wicks, the health and fitness sensation, who has helped bring total investment in the foodie firm to £75m

Joe Wicks

The New Year is when we make new resolutions and many are usually focused around wellbeing following an indulgent Christmas, whether that’s joining a gym, going dry this January or just eating healthier overall. However, with busy work schedules it can be hard to take the time to make wholesome, fresh meals at home. And this is exactly the problem Gousto hopes to solve, by offering the tools to make healthy meals at home without the hassle.

With 170% year-on-year growth, Gousto hasn’t only caught the eyes of many families, who account for two-thirds of orders. Joe Wicks, founder of fitness plan business The Body Coach, also saw how the company has been working to improve the nation’s health and contributed to an £18m equity funding round. Wicks joins existing shareholders including Unilever Ventures, BGF Ventures, Hargreave Hale, Angel CoFund and MMC Ventures and will lend his expertise and influence to promote positive long-term eating habits with Gousto through new dishes and education.

Currently delivering 1.5 million meals per month to its customers, Gousto is ahead of its goal is to serve up to 400 million meals by 2025. And with the new funding round taking the total investment received to £75m, the business intends to continue positioning tech developments as a method of supporting growth. Such enhancements have already seen the use of AI, which issues recipe recommendations to customers.

Commenting on the new investment, Tim Boldt, CEO and founder of Gousto, said: “Our customer is at the heart of Gousto, every aspect of our business is about them. Our new funding enables us to do more for them: from developing leading AI technologies that improve their shopping experience, to launching new product ranges that appeal to their needs. Our friend and newest investor, Joe Wicks, is behind one of these new ranges that launches in January to deliver a healthy boost to the nation.”

Boldt went on to say that Gousto is “making huge waves” by servicing the areas the grocery market is neglecting, building on a promise to account for an increasing number of the one billion meals eaten in the UK each week.

Adding why he was keen to get behind Gousto, Wicks detailed: “As a customer before becoming an investor, I know that Gousto is having a lasting and hugely positive impact on the way families consume and eat food.”

Maybe it’s time to throw those microwave meals out for good and start the New Year on a better, healthier note.

Anne Struijcken
Anne Struijcken

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