Head of TV, LiveRamp Will Keggin is Director of Advanced Advertising at LiveRamp. His role focuses on making data safe and easy to use in TV and Audio channels to increase value for advertisers, media owners, and data partners. In the UK he has helped; Broadcasters understand the value of their BVOD inventory, clients and their agencies to use first-party and second-party transactional data in TV, and Digital audio partners to prove the ROI of their platforms directly to advertisers."