Toby Lewis, CEO of Live Group, has over 25 years' experience in the communications and events industry. Unashamedly geeky, Toby encourages Live Group to embrace the latest tech and digital services which enable clients to meaningfully engage with new and more diverse audience types informed by their data-driven insights. Pre-COVID, Toby had already identified, built and successfully deployed a range of award winning remote audience engagement technology and the pandemic has accelerated its usage dramatically. It is this technology and the way Live Group deploy it which has helped transform how events are run. Under Toby's leadership Live Group has won a clutch of coveted industry awards and his advice on complex events is sought after in the UK and abroad by organisations ranging across charities, medical associations and Government departments. Toby works closely with clients to help them incorporate digital tech into their long-term communications strategies, helping them achieve greater depth, breadth and clarity of engagement, and profound levels of responsiveness. Toby is now turning his innovative vision towards the development of a blended approach to events and audience communication, focusing on improving their sustainability and the level of accessibility.