Tamara founded Social Element in 2002 and has grown the agency to become a 300+ people strong and award-winning business that helps some of the world’s biggest brands including OREO, Visa, Smirnoff, Nissan and Dr Pepper thrive on social media. Tamara is also co-founder of Polpeo, a crisis company that creates realistic and immersive crisis simulations that prepare teams to communicate successfully in a crisis.

 

She is a Fellow of The Marketing Society, a previous Drum’s CEO of the year and also recognised in Campaign Magazine’s 40 over 40 and Campaign’s Inspirational Women CEO of the Year in 2024. Tamara is the co-host of The Genuine Humans podcast, a board member of Media Pride and is regularly featured in the Outstanding Top 100 Global LGBTQ+ Executives list.