Tamara Littleton, Author at Elite Business Magazine

Tamara Littleton

Tamara Littleton is co-founder of Polpeo, a crisis simulation company that helps some of the biggest brands in the world prepare to deal with a crisis. She was also the founder of Social Element, an award-winning social media agency now part of the MarketFully group.

Tamara is a Fellow of The Marketing Society, listed in Campaign’s Inspirational Women CEO of the Year (2024) and is regularly featured in YouTube’s Outstanding Top 100 Global LGBTQ+ Executives list as well as being a Stonewall Ambassador. She was named with co-founder Kate Hartley in PRovoke Media’s Innovator 25 EMEA list in 2024. Tamara is also the co-host with Kate of the crisis podcast 'What Just Happened'.

Sink or swim? How your leadership can change the course of a crisis

Tamara Littleton

Jun 22 '26

As leaders, we need to not only prepare our team for an eventual crisis but be able to be the leader the organisation needs when a crisis happens

Building resilience in an age of increasing cyberattacks

Tamara Littleton

May 26 '26

As AI-powered cyber threats escalate, business leaders must act now to protect their organisations from deepfake scams and social engineering attacks

Building resilience in an age of increasing cyberattacks

Tamara Littleton

Apr 10 '26

Something I’m seeing more as part of my role at Polpeo is the growing concern about how a business would fare if it was hit by one of the new methods of cyberattacks

The power of knowing what motivates you and your team

Tamara Littleton

Mar 12 '26

Just over a year ago, my co-founder, Kate Hartley, and I brought in Sally Henderson to help us discover the motivational map of the Polpeo team

The art of reinvention: transitioning from one career to another

Tamara Littleton

Feb 10 '26

After selling my business, I have a new focus in the form of a separate business I co-founded that is now in a growth phase

What happens post-sale? The importance of taking a break after selling a business

Tamara Littleton

Feb 2 '26

A few weeks ago, I sold my first company. It’s a huge thing to do and I know how fortunate I am to be able to do it

Focus on your strengths and recruit for your weaknesses

Tamara Littleton

Dec 2 '25

One of the best things to realise, and accept, as an entrepreneur is that you have strengths and weaknesses

Why romanticising your work can make you a better leader

Tamara Littleton

Nov 26 '25

If you slow down a bit, and build in time to stop and think, you find you’re mentally much better prepared for the next thing that comes at you

Why flexibility and adaptability are key to creating a diverse and creative workforce

Tamara Littleton

Oct 10 '25

One of the biggest advantages of building my businesses to be remote-first is the sheer level of talent and experience we’ve been able to tap into because we’re not restricted to a single location

Leading teams with different communication styles

Tamara Littleton

Sep 24 '25

Balanced teams will always feature a real mix of communication styles. I’ve found that to be a great benefit to my businesses, but it can also cause some friction and potential for misunderstanding

Why relinquishing control as a leader unlocks innovation

Tamara Littleton

Aug 12 '25

The need for control is often rooted in anxiety. While there will always be things that leaders have to have control over, it’s by handing some of that control over to your team that they (and your business) can really start to shine

Leaders, we need to make time for fun

Tamara Littleton

Jul 28 '25

Having hobbies and interests outside of work is a really important part of looking after yourself if you run a company. It releases pressure, refocuses you, and gives you the kind of break that means you’ll be more productive at work. We have to make time for ourselves, so we can be better leaders