Sophie Baron is the Founder of UK based parent/baby digital start-up Mamamade; a fast growing direct-to-consumer business supporting parents with modern childcare products and services that improve health outcomes, normalise taboos, and increase happiness. Originally from New York, Sophie ventured to the UK to undertake a PhD before becoming Head of Operations at a fast-track tech company. In 2017, she gave birth to her first daughter and after six months, began to juggle the return to work with caring for her baby. By 2019 Mamamade had progressed beyond being a side-hustle' and is now the fastest-growing baby food subscription company in the UK.