Phil Hobden, Author at Elite Business Magazine

Phil Hobden

Phil Hobden is a fintech and financial services expert with over 15 years of experience working with leading firms including NatWest, Wolters Kluwer, and Visma. A go-to-market strategist and recognised thought leader, he’s helped launch and scale products across the UK markets and beyond. He is current working to empower accountants across the UK in his role of Head of Business Development at Sage Phil is a regular contributor to Elite Business online, a Top 100 Sales Influencer (2025), and a sought-after speaker at events like Accountex, the Digital Accountancy Show, Elite Business Live and many others!

The Power of Three: Accountants and Bookkeepers, Banks and Technology Working Together

Phil Hobden

Oct 1 '26

Phil Hobden on the future of accountants, banks and technology working together for SMEs

What Pixar can teach every salesperson about winning customers

Phil Hobden

Sep 9 '26

Phil Hobden explains how Pixar storytelling techniques can help salespeople create stakes and emotional engagement to win B2B customers

How small frictions undermine customer retention

Phil Hobden

Aug 5 '26

Phil Hobden of Sage argues that businesses rarely lose customers through one big failure, but through the accumulation of small, repeated frustrations that erode trust over time

Accountex 2026: what the profession is really telling us

Phil Hobden

Jun 8 '26

Accounting firms are growing but stretched, with capacity, AI adoption and rising client expectations reshaping the profession in 2026

Surviving trade shows & events (and actually getting value from them)

Phil Hobden

May 6 '26

Trade shows are chaotic but offer valuable opportunities. Learn the key strategies for successfully surviving trade shows

The busiest conference in your industry is happening right now. On LinkedIn

Phil Hobden

Apr 1 '26

For years, LinkedIn was basically your digital CV. You set up a profile. Listed your jobs. Added a few colleagues. Then ignored it until the next career move. Useful, yes. Exciting, not really

More blockbusters, more business lessons: The sequel

Phil Hobden

Mar 2 '26

Just over a year ago I penned an article for Elite on about what movie blockbusters taught me about sales and business

Making Tax Digital for Income Tax starts in April: What you need to know

Phil Hobden

Feb 3 '26

Have you heard of Making Tax Digital for Income Tax? If not, you’re not alone: Research in January 2026 from Sage and IPSE says only around 30% of sole traders have meaningful awareness of MTD for Income Tax

Eight trends that will impact Accountants and their clients in 2026 (and beyond)

Phil Hobden

Jan 14 '26

Here are the eight trends that will shape accountants and the clients they support in the year ahead

Carbon Accounting: The next big opportunity for Accountants and their clients

Phil Hobden

Dec 1 '25

Across the UK, accountants are already helping clients measure emissions, meet tender requirements and understand the financial impact of sustainability