Subscribe
Pavlo Phitidis
Pavlo Phitidis
As an entrepreneur and investor, Pavlo Phitidis offers over 30 years of direct experience in conceptualising, building and scaling business growth across three continents. He has developed and brought to market multiple businesses through a combination of business start-ups, turnarounds, sales and acquisitions. Using his hands-on experience and relationship networks, he continues supporting business owners' growth through Aurik, which has delivered growth outcomes for more than 3,000 companies

Pavlo is a regular media commentator, an international speaker on business growth and author of 2 books on business growth:  Sweat Scale $ell and Reset Rebuild Reignite.
Hardship in business is not always a warning sign. Sometimes it is the training ground that builds stronger owners and better businesses

Stop waiting for easy: why the hard road builds better business owners

Pavlo Phitidis
Jun 16 '26
Hardship in business is not always a warning sign. Sometimes it is the training ground that builds stronger owners and better businesses
Growth begins when you stop reacting to external pressure and start improving what you control: the systems, standards and structure inside your business

Stop fighting the noise: growth starts with what you control

Pavlo Phitidis
May 18 '26
Growth begins when you stop reacting to external pressure and start improving what you control: the systems, standards and structure inside your business
The wrong sequence kills growth. Commit demand first, then build capability that scales without burning you out

Stop guessing, start growing, commit demand before you invest

Pavlo Phitidis
Apr 7 '26
The wrong sequence kills growth. Commit demand first, then build capability that scales without burning you out
Businesses can move beyond price competition by solving higher-level client problems and building structured, recurring revenue models.

From commodity to control: how to escape the price trap

Pavlo Phitidis
Mar 18 '26
Businesses can move beyond price competition by solving higher-level client problems and building structured, recurring revenue models
Growth exposes structural weaknesses in good businesses long before it delivers the rewards owners expect.

Why growth feels risky for so many good businesses

Pavlo Phitidis
Feb 5 '26
Growth exposes structural weaknesses in good businesses long before it delivers the rewards owners expect
Is it me?

Is it me?

Pavlo Phitidis
Jul 29 '25
The weight that won’t lift: 5 years that shattered strategy, stifled spirit, and what comes next
Rising U.S. tariffs are set to disrupt global supply chains, tighten margins, and push inflation and interest rates higher.

Strategic resilience in a tariff-impacted world: A practical blueprint for UK exporters

Pavlo Phitidis
Feb 18 '25
Rising U.S. tariffs are set to disrupt global supply chains, tighten margins, and push inflation and interest rates higher
New employment legislation presents an opportunity to reshape our approach to finding, training and retaining talent.

New era for employer-employee dynamics

Pavlo Phitidis
Dec 20 '24
Structure determines Behaviour: New employment legislation presents an opportunity to reshape our approach to finding, training and retaining talent
Simplifying your business focus is a necessary and effective approach to easing cognitive burnout and re-energising yourself and your business

Exhausted and overwhelmed? How to break the cycle of cognitive burnout

Pavlo Phitidis
Nov 12 '24
Simplifying your business focus is a necessary and effective approach to easing cognitive burnout and re-energising yourself and your business
Think of the economy like a sandwich, with the mid-tier businesses making up the meaty centre

Beefing up the meat in Britain’s sandwich economy

Pavlo Phitidis
Sep 30 '24
Think of the economy like a sandwich, with the mid-tier businesses making up the meaty centre
What does being a 'leading business' in your industry mean?

What does being a ‘leading business’ in your industry mean?

Pavlo Phitidis
Aug 30 '24
Defining and measuring how you lead your industry, drives the business to deliver that outcome
Lead in uncertainty by setting and selling your business destination

Lead in uncertainty by setting and selling your business destination!

Pavlo Phitidis
Jul 15 '24
Like a health-check for humans, a business health check aligns you and your team to drive towards a common destination