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Nick Dormon
Nick Dormon
Nick started as an engineer before moving into product design with the global design agency IDEO. After designing everything from post boxes and to digital radio services, Nick moved into branding, and in 2004 set up the strategic design and sustainable innovation agency, Echo, working globally with corporations such as Unilever, Nestlé, and Michelin. Nick is now a consultant specialising in brand strategy, sustainability and innovation helping companies reach prosperous and net zero futures.
One million young people in the UK are not in education, employment or training. The answer lies not with government alone, but with industry

Youth employment crisis: a solvable path forward

Nick Dormon
May 18 '26
One million young people in the UK are not in education, employment or training. The answer lies not with government alone, but with industry
With the right relationship between design and industry, and with design recognised once more as a strategic discipline, British enterprise has every capability to lead the world.

Revitalising our economy through design

Nick Dormon
Apr 23 '26
With the right relationship between design and industry, and with design recognised once more as a strategic discipline, British enterprise has every capability to lead the world
Over thousands of years, humankind has faced countless challenges and opportunities throughout its development. We have continually invented new solutions and ideas to overcome these challenges and improve our lives.

Fear vs. Progress: The real story of technology

Nick Dormon
Feb 4 '26
Over thousands of years, humankind has faced countless challenges and opportunities throughout its development. We have continually invented new solutions and ideas to overcome these challenges and improve our lives
Do you truly understand what your consumers want? More importantly, do you understand them better than your competitors?

AI-powered consumer research vs real-life observation

Nick Dormon
Jan 8 '26
Do you truly understand what your consumers want? More importantly, do you understand them better than your competitors?
Many corporations, buoyed up by Trumpenomics, falling margins and consumer disenchantment, are starting to see sustainability as a costly hassle and a distraction from making money.

How can being more profitable be more sustainable?

Nick Dormon
Dec 4 '25
Many corporations, buoyed up by Trumpenomics, falling margins and consumer disenchantment, are starting to see sustainability as a costly hassle and a distraction from making money
A persuasive vision of innovation

A persuasive vision of innovation

Nick Dormon
Oct 30 '25
Innovators can see clearly in their mind’s eye what they are creating. That picture gives them clarity of purpose. Yet not everyone can visualise and appreciate how wonderful their idea is
Risk vs. reward as downturn beckons

Risk vs. reward as downturn beckons? 

Nick Dormon
Oct 6 '25
Employed in the design industry as a strategy consultant, Nick Dormon is seeing worrying signs as clients face pressure on prices and costs
Creating brand value– a lesson from the peanut people

Creating brand value– a lesson from the peanut people

Nick Dormon
Sep 26 '25
How do we create more value in commoditised consumer goods brands? Is it even possible? Nick Dorman explains how margins are being squeezed
We hear about values and personality from marketers, which have their place in defining the emotional connection of a brand, but without the reason to be there, they lose their relevance.

Brand purpose

Nick Dormon
May 21 '25
We hear about values and personality from marketers, which have their place in defining the emotional connection of a brand, but without the reason to be there, they lose their relevance
Machines and automation are essential to the smooth running of our complex societies but there is a danger in all their logic and efficiency that they get between us humans.

Humanity in branding 

Nick Dormon
Apr 17 '25
Machines and automation are essential to the smooth running of our complex societies but there is a danger in all their logic and efficiency that they get between us humans
Brand identity in the phygital world

Brand identity in the phygital world

Nick Dormon
Mar 13 '25
Brand identities have a difficult job to get noticed and connect to consumers in this complex world, but the basics of branding still apply
The elevator pitch is one of the most important assets your business will ever have, but one of the most difficult to define.

The elevator pitch and why it is critical to your brand

Nick Dormon
Feb 12 '25
The elevator pitch is one of the most important assets your business will ever have, but one of the most difficult to define