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Nick Dormon
Nick Dormon
Nick started as an engineer before moving into product design with the global design agency IDEO. After designing everything from post boxes and to digital radio services, Nick moved into branding, and in 2004 set up the strategic design and sustainable innovation agency, Echo, working globally with corporations such as Unilever, Nestlé, and Michelin. Nick is now a consultant specialising in brand strategy, sustainability and innovation helping companies reach prosperous and net zero futures.
Nick Dormon reflects on the rise of screen fatigue - humans were never designed to stare at screens all day - and asks what this means for how we work, communicate and lead.

Screen fatigue

Nick Dormon
Sep 29 '26
Nick Dormon reflects on the rise of screen fatigue – humans were never designed to stare at screens all day – and asks what this means for how we work, communicate and lead
Nick Dormon explores London's role in UK prosperity and argues for a stronger regional economy built around innovation, talent and investment.

How important is London to the future prosperity of the UK?

Nick Dormon
Aug 28 '26
As Andy Burnham begins as Prime Minister in Manchester, Nick Dormon asks whether London’s dominance has served Britain well and what a genuine rebalancing of the economy should look like
As artificial intelligence transforms industries and economies, Nick Dormon explores why this pivotal moment demands bold, transformational leaders rather than those focused solely on maintaining the status quo.

Leadership in the AI revolution

Nick Dormon
Jul 22 '26
As artificial intelligence transforms industries and economies, Nick Dormon explores why this pivotal moment demands bold, transformational leaders rather than those focused solely on maintaining the status quo
Polite AI customer service needs empathy; without it, automated interactions feel hollow.

Polite AI customer service: why empathy matters

Nick Dormon
Jun 24 '26
Polite AI customer service needs empathy; without it, automated interactions feel hollow
One million young people in the UK are not in education, employment or training. The answer lies not with government alone, but with industry

Youth employment crisis: a solvable path forward

Nick Dormon
May 18 '26
One million young people in the UK are not in education, employment or training. The answer lies not with government alone, but with industry
With the right relationship between design and industry, and with design recognised once more as a strategic discipline, British enterprise has every capability to lead the world.

Revitalising our economy through design

Nick Dormon
Apr 23 '26
With the right relationship between design and industry, and with design recognised once more as a strategic discipline, British enterprise has every capability to lead the world
Over thousands of years, humankind has faced countless challenges and opportunities throughout its development. We have continually invented new solutions and ideas to overcome these challenges and improve our lives.

Fear vs. Progress: The real story of technology

Nick Dormon
Feb 4 '26
Over thousands of years, humankind has faced countless challenges and opportunities throughout its development. We have continually invented new solutions and ideas to overcome these challenges and improve our lives
Do you truly understand what your consumers want? More importantly, do you understand them better than your competitors?

AI-powered consumer research vs real-life observation

Nick Dormon
Jan 8 '26
Do you truly understand what your consumers want? More importantly, do you understand them better than your competitors?
Many corporations, buoyed up by Trumpenomics, falling margins and consumer disenchantment, are starting to see sustainability as a costly hassle and a distraction from making money.

How can being more profitable be more sustainable?

Nick Dormon
Dec 4 '25
Many corporations, buoyed up by Trumpenomics, falling margins and consumer disenchantment, are starting to see sustainability as a costly hassle and a distraction from making money
A persuasive vision of innovation

A persuasive vision of innovation

Nick Dormon
Oct 30 '25
Innovators can see clearly in their mind’s eye what they are creating. That picture gives them clarity of purpose. Yet not everyone can visualise and appreciate how wonderful their idea is
Risk vs. reward as downturn beckons

Risk vs. reward as downturn beckons? 

Nick Dormon
Oct 6 '25
Employed in the design industry as a strategy consultant, Nick Dormon is seeing worrying signs as clients face pressure on prices and costs
Creating brand value– a lesson from the peanut people

Creating brand value– a lesson from the peanut people

Nick Dormon
Sep 26 '25
How do we create more value in commoditised consumer goods brands? Is it even possible? Nick Dorman explains how margins are being squeezed