Though his working life Nick Dormon has transversed the world of design from engineering, product and service design to branding and communication. On the way he has been active in industries at critical points of transition prompted by technology and social change. His early career was spent in San Francisco helping Silicon Valley companies take advantage of computing power acceleration. In London, Nick supported the BBC’s transition to emerging digital radio services. He developed strategies to help the world’s largest furniture company, Steelcase, navigate changing work practices with the proliferation of mobile technology and the resulting changes to furniture systems and business models. Setting up the ECHO in 2004, Nick works with companies including Unilever, Nestlé and Danone on 360o design programmes. During this time, he has assisted their move from bricks and mortar to develop new e-comms and DTC digital channels. Nick has also consulted with spirits companies on future visioning where health issues, new tech and stimulant competition are changing alcohol’s role in society. The focus is now transitioning businesses to be planet positive, from 10year sustainable packaging plans, through to strategies to meet net-zero targets. The world is always in a state of flux. Technologic advancement, social change and environmental pressures are the causal forces we are grappling with today, but there is always something else, like AI, to contend with on the horizon. Nick believes design is the process we use to gather these threads together, bringing coherence, value and, hopefully, happiness to our world through the solutions we build.