Natalie Nahai
Natalie Nahai
Nathalie Nahai, is author of Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, out Sept 3rd, published by Kogan Page
How COVID has accelerated change in consumer behaviour

How COVID has accelerated change in consumer behaviour

Natalie Nahai
Sep 24 '21
With businesses and SMEs grappling with the ongoing tumult of the pandemic, resilience has been a determining factor as to which will survive and thrive amidst the uncertainty.