Mary Keane-Dawson, Author at Elite Business Magazine

Mary Keane-Dawson

Group CEO of TAKUMIMary is a digital expert, entrepreneur and business mentor. She has held c-suite roles at WPP, Steak, Reform and Collective, she co-founded medical technology startup MyHealthPal as well as the women's networking franchise How She Made It. She is a Global Ambassador for the British Interactive Media Association, on the Board of London Tech Advocates and sits on the advisory board for the Home Office's Online Harms committee.

What Instagram ads in Reels means for influencer marketing and how can brands can use them to increase brand engagement?

Mary Keane-Dawson

Jul 23 '21

Social media platforms are constantly creating new ways for users to make and engage with content but also for brands to make money.

What Apple’s new privacy-orientated update means for businesses

Mary Keane-Dawson

Jun 11 '21

At the start of this month, Apple introduced a new software update which required companies and advertisers to ask explicit permission in the form of yes-or-no messages that pop up on the screen to track people from one app to another.