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Latifa Yedroudj
Latifa Yedroudj
Latifa Yedroudj is a business journalist and has had experience working for some of the biggest publications including The Guardian, The Mirror and The Express. She has interviewed some of the most well-known figures in the world of entrepreneurship, bringing a different insight into their back stories. With a flare for words, Latifa's expertise also lies in other areas of journalism including politics, finance, travel and lifestyle.
How Yoto built a scalable global business with NetSuite

How Yoto built a scalable global business with NetSuite

Latifa Yedroudj
May 12 '26
As businesses scale, complexity has a way of catching up. What starts as a collection of tools and workarounds to make the business run can quickly become a barrier to growth – especially when operating across multiple markets
NetSuite unveils AI features to help UK SMEs work smarter and scale faster

NetSuite unveils AI features to help UK SMEs work smarter and scale faster

Latifa Yedroudj
Apr 23 '26
Oracle NetSuite has unveiled new AI-powered updates designed to help small and medium-sized businesses boost efficiency, improve decision-making, and scale with confidence
EBL Day 2

Elite Business Live 2026 Day 2

Latifa Yedroudj
Mar 12 '26
It was Day 2 of Elite Business Live, calling a close to an exciting two days of insightful talks and stimulating panel discussions with key insights into the world of business and entrepreneurship
Elite Business Live 2026

Elite Business Live 2026 Day 1

Latifa Yedroudj
Mar 11 '26
The event kicked off with a keynote speech by the Government’s Small Business Minister Blair McDougall MP, who touched on the issue of late payments.
“We can make better decisions because our data is in one place”: Revisiting Sowvital’s journey with NetSuite

“We can make better decisions because our data is in one place”: Revisiting Sowvital’s journey with NetSuite

Latifa Yedroudj
May 21 '25
When Jack Lewis, founder of Sowvital, began creating high-end products for houseplants, he had a vision to elevate plant care into a lifestyle – and made a bold move when establishing the business
As it doubled down on AI at SuiteConnect London, Oracle NetSuite’s founder and executive vice president Evan Goldberg reaffirmed the cloud pioneer’s commitment to helping businesses navigate change and become more efficient.

NetSuite’s founder on AI and evolving business models

Latifa Yedroudj
May 8 '25
As it doubled down on AI at SuiteConnect London, Oracle NetSuite’s founder and executive vice president Evan Goldberg reaffirmed the cloud pioneer’s commitment to helping businesses navigate change and become more efficient
SME XPO, the UK’s premier event for ambitious scale-up founders and leaders, is gearing up for its highly anticipated return on June 18–19, 2025 at ExCeL London

The must-attend event for UK scale-up founders returns this June

Latifa Yedroudj
Apr 28 '25
SME XPO, the UK’s premier event for ambitious scale-up founders and leaders, is gearing up for its highly anticipated return on June 18–19, 2025 at ExCeL London
The Rise of the Female Entrepreneur is back

The Rise of the Female Entrepreneur is back

Latifa Yedroudj
Apr 3 '25
Sháá Wasmund MBE and Elite Business announce second annual event for women in business
New features include AI agents and generative AI capabilities designed to help NetSuite customers run their business more efficiently.

NetSuite reveals new AI features to help UK businesses boost productivity

Latifa Yedroudj
Apr 2 '25
New features include AI agents and generative AI capabilities designed to help NetSuite customers run their business more efficiently
EB100 25 - Shortlist Announced

EB100 reveals shortlisted businesses for the 2025 awards

Latifa Yedroudj
Feb 20 '25
Recognising the UK’s Most Outstanding SMEs Ahead of the EB100 Awards Evening in March
EB100 25 Out Now Press Image

Elite Business Celebrates the UK’s Leading 100 SME Businesses

Latifa Yedroudj
Feb 12 '25
Elite Business is proud to announce its annual Elite Business 100 ranking, highlighting the top 100 small and medium-sized enterprises (SMEs) across the UK
Accountex London, the world’s largest accounting and finance expo, is set to return to Excel on 14-15 May 2025.

First look at Accountex London 2025 as free registration opens

Latifa Yedroudj
Feb 10 '25
Accountex London, the world’s largest accounting and finance expo, is set to return to Excel on 14-15 May 2025