Latifa Yedroudj
Latifa Yedroudj
Latifa Yedroudj is a business journalist and has had experience working for some of the biggest publications including The Guardian, The Mirror and The Express. She has interviewed some of the most well-known figures in the world of entrepreneurship, bringing a different insight into their back stories. With a flare for words, Latifa's expertise also lies in other areas of journalism including politics, finance, travel and lifestyle.
Autumn statement: Business rates ‘freeze’ and tax cuts to boost SMEs

Autumn statement: Business rates ‘freeze’ and tax cuts to boost SMEs

Latifa Yedroudj
Nov 22 '23
Jeremy Hunt promised “110 measures to help grow the British economy
Chancellor among the dignitaries at this year’s British Business Excellence Awards

Chancellor among the dignitaries at this year’s British Business Excellence Awards

Latifa Yedroudj
Nov 16 '23
The nation’s most successful companies and entrepreneurs are honoured at the Lloyds Bank-sponsored gala occasion in central London.
Mum builds multi-million pound packaging company after starting business during quarantine in China

Mum builds multi-million pound packaging company after starting business during quarantine in China

Latifa Yedroudj
Nov 14 '23
Husband and wife duo Sharon Chan and Wing, co-founder, launched Sourceful, a tech packaging solutions company to help businesses source sustainable materials using data and AI
Firms going bust this year on track to be worse than financial crisis

Firms going bust this year on track to be worse than financial crisis

Latifa Yedroudj
Nov 8 '23
The top five industries of company insolvencies were construction, accommodation and food service, wholesale and retail trade, administrative and support services, and manufacturing
Oracle NetSuite aims to revolutionise businesses with AI

Oracle NetSuite aims to revolutionise businesses with AI

Latifa Yedroudj
Nov 6 '23
Founder and EVP of Oracle NetSuite, Evan Goldberg, described AI as a “quantum leap to doing more with less”
AI is only as good as your data

AI is only as good as your data

Latifa Yedroudj
Nov 1 '23
Lisa Schwarz, Senior Director of Global Product Marketing at Oracle NetSuite, spoke to me about the benefits of implementing AI in your business
Visibility of your business is key in economy slow-down

“Don’t bury your head in the sand”: Visibility of your business is key in economy slow-down

Latifa Yedroudj
Oct 30 '23
“More visibility comes more predictability” Businesses should take hold of their data and increase visibility to weather the economic storm
Rishi Sunak warns of AI threats

Rishi Sunak warns of AI threats and announces world’s first AI Safety Institute in the UK

Latifa Yedroudj
Oct 27 '23
AI could help terrorists build chemical and biological weapons, says PM in major speech
Rishi Sunak sets out to spark major changes in Britain

Rishi Sunak sets out to spark major changes in Britain

Latifa Yedroudj
Oct 6 '23
In his first speech to the Conservative Party, the Prime Minister promised he would make tough choices to “fundamentally change our country”
How to use AI in your business to grow customers and scale up

How to use AI in your business to grow customers and scale up

Latifa Yedroudj
Sep 28 '23
Will AI revolutionise businesses, or make jobs obsolete? Our panel weigh in on the pros and cons of emerging MarTech – and how to use it to your advantage
Jamie Fraser

Entrepreneur written off by teacher as ‘no hoper’ builds £75 million company in six years

Latifa Yedroudj
Sep 6 '23
Jamie Fraser, founder of award-winning recruitment company InterEx, is now on a mission to support budding young entrepreneurs
Jolyon Bennett

“I had to take a second mortgage”: Business owner grew £15 million business and ‘outsells’ Apple after nearly having house repossessed 

Latifa Yedroudj
Aug 30 '23
Jolyon Bennett, founder of mobile phones accessories brand Juice, went from almost losing his house to running a multi-million pound company in just nine years