Lane Harbin
Lane Harbin
Lane Harbin is the Director of Marketing at CM Group, a family of marketing technology brands including Campaign Monitor, Delivra, Emma, Liveclicker, Sailthru and Vuture. She specialises in developing data-driven strategies that help technology companies grow.
Why SMEs need to take a generational approach in marketing

Why SMEs need to take a generational approach in marketing

Lane Harbin
Feb 3 '20
From baby boomers to Gen Z, small business owners must break through to many different generations when marketing to their varied audience.