How to write a useful mission statement

How to write a useful mission statement

Julie Firth
May 7 '24
We’re regularly told that a clear, powerful mission statement is vital for your business. It serves as a rallying point for an organisation, and it inspires team members to buy into and achieve your goals
Storytelling in business

Storytelling in business: how to get it right – and the mistakes to avoid

Julie Firth
Apr 5 '24
Storytelling in business is in vogue these days. And it’s no wonder – finally, business leaders and marketers have cottoned on to what journalists and ad giants have said for years