Julie Firth, Author at Elite Business Magazine

Julie Firth

Julie Firth is co-founder of STORY22, Europe’s only StoryBrand-certified marketing agency. STORY22 helps businesses and non-profits across all sectors to save time and money with story-based marketing and messaging that cuts through the noise and helps engage customers faster. Julie is a former Press Association journalist, now focused on delivering strategic marketing, messaging workshops and copywriting services to SMEs around the world.

Supercharge your startup: How fractional CMOs are revolutionising marketing for British SMEs

Julie Firth

Aug 29 '24

For many SMEs, effective marketing can seem like a luxury reserved for larger entities. So, how can you compete with bigger players who have skilled marketing directors and full teams at their disposal?

What are the benefits of segmenting my email marketing audience?

Julie Firth

Aug 2 '24

It’s a highly valuable tool in your marketing kit – with an exceptional ROI. Yet many businesses shy away altogether for fear of irritating people. So how do you get email marketing right?

What should I include in my ‘About us’ page?

Julie Firth

Jul 4 '24

Many businesses make the fundamental mistake of making their ‘About Us’ page about, well, themselves. Sound counter-intuitive? Not when you consider how important this website page can be

Six quick ways to improve your website

Julie Firth

Jun 5 '24

Your website should be your highest performing member of your sales team – but how many businesses pay it the attention it deserves?

How to write a useful mission statement

Julie Firth

May 7 '24

We’re regularly told that a clear, powerful mission statement is vital for your business. It serves as a rallying point for an organisation, and it inspires team members to buy into and achieve your goals

Storytelling in business: how to get it right – and the mistakes to avoid

Julie Firth

Apr 5 '24

Storytelling in business is in vogue these days. And it’s no wonder – finally, business leaders and marketers have cottoned on to what journalists and ad giants have said for years