Julia Shalet is a successful innovator, product leader, qualitative researcher, project director, trainer, university tutor and author of new book The Really Good Idea Test, published by Pearson, 9.99
‘Considering starting a new business in 2021? Here’s what to do next
Julia Shalet
Dec 7 '20
Let me sock it to you right up front – the biggest mistake that new businesses make is that they start investing time and money progressing their idea without properly understanding what the customer really wants and needs.
