John Cheney, Author at Elite Business Magazine

John Cheney

John Cheney

John Cheney is the CEO at Workbooks, G2’s number one rated CRM platform for customer satisfaction. He is a Software-as-a-Service pioneer, having launched one of the first ever SaaS companies, and a successful entrepreneur with more than 30 years of experience in the IT industry.

Survival of the fittest: Time for SMEs to embrace essential change

John Cheney

Sep 29 '22

New risk factors to economic growth and inflation are causing unprecedented levels of volatility and unpredictability. Businesses – especially smaller businesses – need to be brave to survive.