Jeremy Cassell and Tom Bird are coaches, trainers, keynote speakers and authors of 5 business books. The new edition of Brilliant Selling is out now.
How to discover what your customer really wants
Jeremy Cassell and Tom Bird
Sep 27 '22
Buyers don’t like being sold to. Ask the right questions either face to face or virtually and buyers will open up and tell you what they want. You then have permission to sell.
