Jenny Tsai is a pioneer of the marketing technology landscape and the founder and CEO of WeArisma, an earned influence analytics company helping global brands measure and grow their influencer marketing and earned media Return on Investment (RoI). With an impressive international career spanning TV, print and digital media, and an educational background in finance and engineering, Jenny brings a unique skill-set and the intersection of tech, data and creativity to WeArisma. Her relentless commitment to finding the perfect blend of human expertise and AI has made a significant impact on the world of influencer marketing and earned media optimisation otherwise lacking, helping transform the industry from one that looked set to become highly commoditised and untrustworthy to one of the most authentic channels in the digital era.