Jeff Dewing is the CEO of Cloudfm and author of Doing the Opposite - a number 1 bestselling book following his journey from owning a successful business to losing it all ending up only having 7.60 in his bank account. Despite this Jeff, who started his career as a fridge and air-conditioning engineer, managed to turn his life around and build a new business from 1m to 70m turnover within four years.