Jan Cavelle, Author at Elite Business Magazine

Jan Cavelle

Jan Cavelle has several decades of founding micro and SME's behind her and is now an author. Throughout her career, she has worked on various campaigns to support and encourage other entrepreneurs. Her first book is Scale for Success, Bloomsbury 2021 and her second, January 2023, is Start for Success..

Five secret steps of successful content marketing

Jan Cavelle

Apr 3 '24

Content marketing can be the secret sauce of a company’s success. It can promote your brand to stratospheric levels, creating communities that reinforce and build that brand and its values, and generate a fierce loyalty

Change: The unspoken fear every leader faces

Jan Cavelle

Mar 1 '24

It staggers me how so many leaders fail to factor into their plans the natural human resistance to change.

Amazing customer journeys are rare now – but powerful

Jan Cavelle

Feb 1 '24

The rules of customer success are the same if you are a one-man-band or a web-based global colossus. And yet: so many get the most basic of basics so wrong

Three proven strategies to obliterate the competition in 2024

Jan Cavelle

Jan 2 '24

Business success relies on offering customers solutions to their pain points

Customers aren’t made equal – and some are truly terrible

Jan Cavelle

Nov 1 '23

It is absolutely right that we focus all our efforts on the customer experience, customer satisfaction, and a deep and ongoing of the customers’ every needs and wants. By doing so, we create a successful business

When did you last get down and get dirty?

Jan Cavelle

Oct 13 '23

Running a company is immensely tough. Everyone and everything demand your attention. Meanwhile, you are being advised to delegate, to work on the business, not in the business. And that makes a lot of sense, bar one thing

Who really holds the power cards in your company?

Jan Cavelle

Sep 1 '23

Hiring an HR may seem incredibly attractive for your growing company. It is the “people stuff” that takes all the time, after all.

Three crater size pitfalls to avoid when choosing a top team

Jan Cavelle

Aug 11 '23

When I am asked to speak on business growth, one of the questions that comes up a lot is how best to choose a top team for your growing start-up.

Why confusing business and family is exploitive and toxic

Jan Cavelle

Jul 4 '23

“We are all family here,” or “Welcome to the family”. We have all heard these.

When do you call time on a wrong hire?

Jan Cavelle

Jun 8 '23

Many founders are relatively new to hiring in the start-up phase. One of the trickiest challenges will be adding long-term top team members but even relatively straightforward hires can go horribly wrong.

Why we need to clean up the name of entrepreneurship

Jan Cavelle

May 19 '23

When you reflect that successful entrepreneurship is all about spotting a screaming need in society for goods or services, it is perhaps inevitable that there have been some blurred ethical lines on occasion.

Why ‘White-Labelling’ is not to be sneered at

Jan Cavelle

Apr 20 '23

When I first started my largest business, I was operating a white-label product model – though if you had told me so at the time, I would have stared blankly, not knowing what white-labelling was.