James Gray, Author at Elite Business Magazine

James Gray

James Gray is a classically-trained marketer with a passion for all things digital and an unequivocal love of data. He’s Head of Digital at Wonderful, and has crafted data-driven digital strategies for B2B and B2C clients. These include global brands such as Virgin and Mazda, as well as some of Britain’s market-leaders like LEVC and Deltic.

What is gamification?

James Gray

Apr 18 '22

Sustainability in business

James Gray

Apr 2 '22

Sustainability has become dramatically more important for businesses in recent years.

How do analytic tools drive business growth?

James Gray

Mar 14 '22

Expanding on e-commerce growth

James Gray

Mar 2 '22

Incentivising interaction and engagement

James Gray

Feb 18 '22

Five digital marketing trends in 2022

James Gray

Jan 25 '22

Digital marketing trends in 2022

James Gray

Jan 19 '22

Four fresh business blog formats

James Gray

Dec 31 '21

The phrase content is king is a recurring theme when talking about digital marketing for businesses – and usually refers to blogs and written content that can be used to increase everything from keyword saturation to internal linking for your website.

Utilising storytelling in marketing

James Gray

Dec 16 '21

Storytelling has been a tool used since the dawn of mankind, from the paintings of cavemen to the present day.

Apple user privacy and email campaigns: what you need to know

James Gray

Nov 10 '21

In the world of digital advertising, data tracking is a key component to the success of your campaigns, as well as allowing you to measure and assess everything from user location to customer spending patterns and intent.

How can SMEs get ahead with TikTok marketing?

James Gray

Oct 20 '21

Video content can be a problematic area for many businesses

Big challenges still remain for retail businesses and how they interact with customers

James Gray

Oct 6 '21

Whilst much of the world is returning to ‘normal’ after over a year of uncertainty and a huge shakeup of customer behaviour and shopping options, big challenges still remain for retail businesses