As Head of EMEA for Creative Insights at Getty Images & iStock by Getty Images, Jacqueline works with an international team of videographers, photographers, researchers, art directors and photo editors. The Creative Insights team review worldwide communications and analyze social, cultural and technological data. Combined with Getty Images' invaluable access to customer buying patterns, the team's work helps identify and shape visual trends that better connect customers to brands.  Jacqueline has a unique insight into how images work in innovative communications, and the key factors in choosing powerful imagery for compelling campaigns. Her expertise covers a wide range of fields such as advertising, cinema, social networks and press.  A former Director of Art and Photography, Jacqueline is a media communications graduate with 15 years' experience working in academia, advertising and media.