Cambell Macpherson is an international business advisor, an Executive Fellow of Henley Business School and the author of The Power to Change: How to Harness Change to Make it Work for You (Kogan Page) and The Change Catalyst (Wiley). For over 25 years Campbell has been leading and enabling strategic change and helping organisations across UK, Europe, US, Asia, Australia & the Middle East to clarify their strategy, build cultures that embrace change and align their people to deliver as CEO, Strategy Director, HR Director, Marketing Director, eBusiness Director, board member, change leader, business adviser and NED. Campbell offers advice via his consultancy Change & Strategy International.