Ben Cunliffe, Author at Elite Business Magazine

Ben Cunliffe

Senior Product Manager, Wolters Kluwer Tax & Accounting UK

Ben has been working with accountants, bookkeepers and finance professionals for a decade; delivering innovative compliance and efficiency solutions. He has worked with businesses of all sizes from SMEs to many of the top 100 accountancy firms. As a Senior Product Manager, Ben specialises in cloud accountancy, building a diverse set of tools including Bookkeeping, OCR & AI, Forecasting, Advisory, AML and Practice Management.

Looking to the future: why forecasting is more critical than ever for businesses

Ben Cunliffe

Apr 18 '23

I’d argue that anyone who works either in, or with businesses knows that financial forecasting has always been critical for a small business, but equally, it can be overlooked in the general day-to-day operations.