Ashwin Ahuja, Founder of Karma Bites Ashwin's professional life began at Cambridge University where he completed an MBA. From there, he worked with film studios in Hollywood, in Advertising and Marketing strategy and in wealth management for ultra-high networth individuals. Ashwin's inspiration for Karma Bites came when he realised that the snacking market was saturated with unhealthy options, lacking a snack that authentically delivered against health, taste and flavour.