Alessandra is an experienced, metric-focussed marketing communications professional who has worked with B2B technology solutions for over 20 years. She has led teams at Intel, Microsoft, Cisco, Western Digital, and Dell before moving to Seagate, where she is Director of Channel Marketing EMEA. Throughout her career, Alessandra has been a strong advocate for the power of data-driven business strategies and marketing. She is currently responsible for driving Seagate's business success through omnichannel marketing management and holds a BA in Marketing from Brazil's Faculdades Integradas Alcantra Machado.