Sales is the lifeblood of every business and selling your product or service is essential to survive and grow. However, knowing when to sell and when not to sell is also extremely important.
Nobody wants to be sold to, but people want to buy. I believe a lot of your content should focus on providing value and not just sales.
Most of us are inundated with sales messages every day and become desensitised to them, however, if you can position yourself as an expert and provide real value to people, the sales will follow. By providing value you also trigger the rule of reciprocity. If you give people something, they feel obliged to return the favour. It’s simple, and it works. All businesses can provide value to their target audiences with content, and it doesn’t have to be complex or expensive. You can create your own video blogs using just a smartphone or produce written blogs extremely cost effectively.
Think about what will help your audience and is also aligned to what you do and your areas of expertise. Everyone has something to offer, in terms of adding value, and your unique take on a subject could be just the thing that someone is looking for. Some advice you give can seem detrimental to your business, like a decorator who writes a blog about the best way to paint a wall. However, imagine you are deciding to hire a decorator or DIY and you come across that blog. You may decide to do it yourself, but you may just give that decorator a call!
Every day, millions of people open up a search engine and search ‘how to ….’ Perhaps you should be the company or individual to answer their question.