I have always been fascinated by colours and the various ways to use them. Red is my favourite colour and that says a lot about me. Choosing the right colour for your brand and products are crucial. Why? It reinforces your brand identity, your story, your message, your values and your vision. For our company, we wanted people to see 3 Colours Rule as passionate, creative, reliable and professional so we chose red, black and white. We were also aware that these attributes are also crucial to our clients. So, it was the perfect match.
Every colour has different meanings. Keep also in mind that some colours can be perceived differently in different cultures. If you are planning to expand your business internationally, worth conducting some research. Remember, choosing the right tone, shade and colour combination are extremely important. That’s where most businesses get it wrong. Your brand colours should be appealing and modern. Why do you think the largest brands, such as Google, Uber or Coca-Cola consistently refresh their brand? Here is a brief explanation of the meanings of each colour with product examples where colours have been used effectively. When colours are effectively combined or used individually, it creates a positive impact, if not then you get the opposite.
Using red pros & cons
The colour red is associated with love, passion and warmth. It can also be used to attract attention.
The negative side of the colour red is associated with danger, blood and violence. The colour red can also symbolise anger and rage.
When it comes to influencing your prospects, you should use the positive aspects of the colour red to:
• Make them feel loved.
• Make them feel passionate about something or someone that you want them to be passionate about.
• Make them feel warm towards what you are selling them or offering them in some way shape or form.
Using orange pros and cons
Orange is a colour that is associated with many positive things. It is the colour of cheerfulness, affordability, enthusiasm, stimulation and creativity. Orange is also associated with low cost and aggression.
Depending on the context, it can be used to attract or repel people depending on your goal. If you want to attract someone’s attention and interest then use orange in your design. If you want to repel them then use another colour instead.
Using yellow pros and cons:
Yellow. It’s a colour that captivates the eye, and it’s also the colour of friendship, optimism, intellect, happiness, energy and playfulness. We’ll tell you what else yellow does: It commands attention.
As a warm colour, it’s associated with sunshine and happiness—and that’s exactly what you want your prospects to feel when they see your marketing materials in this vibrant hue.
Yellow can also be used to symbolize wealth, so if you’re looking to draw attention to your business as a place where money-making opportunities abound, then consider using this sunny shade of gold!
Using pink pros and cons:
Pink, a sweet and feminine colour, can be used to attract and influence your prospects.
Pink is associated with love, tenderness, motherhood and sweetness. It’s a colour that evokes feelings of warmth and affection, making it perfect for marketing to women.
Pink has a negative association with lust and femininity, so use it sparingly when trying to market to men.
Using purple pros and cons:
The colour purple is a powerful colour, with a wide range of meanings. It can signify power, nobility, elegance, sophistication and luxury—but it also has a darker side: mystery, witchcraft and hypocrisy.
Purple is associated with royalty due to its association with the Roman emperors and the Catholic Church. It’s also associated with spirituality because of its association with religious ritual (imagine a priest wearing purple vestments).
This powerful colour can be used in your marketing materials to attract and influence your prospects. Use it sparingly, though—too much purple may come across as dark and mysterious.
Using blue pros and cons:
How do you use the colour blue to attract and influence your prospects?
Blue is a very calming colour, which is why it’s often used in corporate logos. It’s also associated with professionalism, loyalty, reliability and honour. This makes it ideal for use in business-to-business applications.
In contrast, blue can also be associated with melancholy or boredom. If you’re using blue in an application where you want to convey positivity and energy, then you need to balance it with other colours that are not as negative or depressing.
This means that if you’re using blue on its own in a marketing campaign, make sure that other colours are also present (even if they’re just small accents).
Using green pros and cons:
The colour green has a lot of positive connotations. It represents luck, durability, nature, optimism, calm, safety, freshness and harmony. Green is also associated with hope.
Green can be used to create an atmosphere of relaxation and calm but it can also be used to create an environment that feels fresh and new. This can be particularly useful if you’re trying to attract younger customers who are looking for a clean and modern experience.
Green is also the colour of Islam so avoid using it in Muslim countries or cultures where it may cause offence.
Using brown pros and cons:
Brown is a versatile colour that can be used to attract and influence your prospects in several ways.
First, it is a colour of nature, so it’s easy to connect with your audience when you use brown. If you are selling a product that is natural or organic, consider using brown as one of the main colours for your branding.
Brown also has a casual tone, so it’s great for products that are meant for everyday use. It also conveys an earthy feel that makes people think of reliability and dependability—which is important if you’re trying to sell something like a car or other type of vehicle. Finally, brown has been shown to have lasting endurance (like leather), so if your product is meant to last through years of use, this is another good way to use brown!
Using black pros and cons:
Black is one of the most used colours in the world. It’s associated with luxury, elegance, power and night. On the other hand, black is also associated with death, depression and illegality.
Black is perceived as the colour of life in the traditional Asian culture. In this article we’ll tell you about its use in marketing and how you can use it to attract your prospects.
Using white pros and cons:
White is the colour of purity, newness and virginity. It’s also associated with peace and innocence.
It’s the colour of snow, ice and bravery—think about how a polar bear appears to be fearless in the face of danger.
White can also be negative: danger, blood, violence and anger are all associated with white too. In the traditional Asian culture, white is perceived as the colour of death.
It takes days and sometimes weeks of research and analysis for branding and design experts to choose the right colour, the right tone, the right shade and colour combination for a brand and a product. If you decide to do it alone, be very wise. Choose colours that match your brand identity. The colours must also appeal to your prospects and influence them positively in their decision process.
