FOMO, or fear of missing out, has been getting more and more popular as a video genre, but can FOMO be used as an effective marketing tool?
Absolutely! FOMO videos are getting used more and more and especially for events. There are even specialist FOMO producers like May King Tsang of May King T who regularly produce FOMO video content for events. These FOMO producers are video journalists who are experts at keeping the energy up at events and getting short and informative interviews.
The difference between FOMO and traditional event videos is that they capture the feel of the event while it is happening, rather than after the event has finished. You could capture interviews with delegates saying how much they love the event. You can also capture short interviews with exhibitors talking about what they are exhibiting and give information about new product launches etc. Speaker interviews are also a fantastic FOMO tool. Talking to event speakers just before or after they have performed their presentation, to summarise key take aways is a powerful FOMO tool.
The key to FOMO is having high energy content with an ‘of the moment feel’ The videos have a live feel, less polished than traditional event videos. Think YouTuber rather than traditional corporate.
Creating FOMO videos are easier than more polished videos. You can create live videos that get streamed straight to your chosen social platform. You can also post raw clips directly to social or you can use tools like shoutout.social to brand your videos with you logo etc and then post to social.
FOMO content is also a solution to hybrid events. FOMO allows your digital audience to experience the feel and excitement of your event even if they are not able to attend. When you get it right, FOMO videos will have people registering and attending your next event so as not to miss out again.