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‘Google yourself’: How it shapes what people think of you
Oct 13 '23
Semiotics: the use of signs and symbols in branding
Oct 4 '23
All designers intuitively use semiotics in their work, and some are trained in their use. Academics study it, try to define it and have spawned a raft of businesses offering consultancy in it
Lessons to learn from Twitter/X: How to rebrand an established SME business without losing your audience
Sep 13 '23
Elon Musk is currently overseeing the biggest brand overhaul Twitter has ever seen as he begins to transition the brand to ‘X’
Meta Threads ‘Friendly’ spaces: The new face in influencer marketing?
Aug 23 '23
Meta, formerly known as Facebook, has established itself as a dominant force in the ever-evolving landscape of social media platforms. And its new platform, Threads, has certainly garnered significant attention from consumers, brands and advertisers since its launch.
Turning leads into sales
Aug 15 '23
Sabrina Stocker of Two Comma PR offers advice on that all-important process of converting client-interest into business
Unleashing the power of marketing: Boosting ROI and effectiveness
Jul 12 '23
As a small business or start-up, you will face unique marketing challenges. Budget constraints, establishing yourself in your market, and creating memorable content to name just a few.
Do brands need to stand for something?
May 6 '22
We are hearing a great deal about purpose in marketing and business these days. Unilever have been on the vanguard of giving brands social, ethical and environmental purpose for a decade or more under their Sustainable Living Plan.
The value of design
Apr 6 '22
This week a prospective client came to us wanting a new brand designed for a service in the EV sector.
Tone of voice guidelines and why you need them
Mar 2 '20
A common reason for a business to fail in today’s competitive market is lack of differentiation.
Why It’s Time To Rethink Your Glossy, Useless Brochureware
Feb 3 '20
Does your corporate editorial really offer a return on investment? Make 2020 the year you overhaul your expensive B2B brochureware.
Where are businesses going wrong with influencer marketing?
Oct 14 '19
By the close of 2020, the spend on influencer marketing is forecast to exceed an incredible $10 Billion.
Three ways to make your marketing message stick
Oct 1 '19
When most people hear SME, they think startup, or one-man band, when the reality is that most SMEs aren’t that small or new.
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