By cultivating an authentic image and providing valuable insights, you can create loyal followings that support your initiatives

We’ve all heard the term “digital footprint”. It’s like the mark we leave on a sandy beach, but instead of footprints on sand, it’s our actions, words, and pictures on the internet

All designers intuitively use semiotics in their work, and some are trained in their use. Academics study it, try to define it and have spawned a raft of businesses offering consultancy in it

Elon Musk is currently overseeing the biggest brand overhaul Twitter has ever seen as he begins to transition the brand to ‘X’

Meta, formerly known as Facebook, has established itself as a dominant force in the ever-evolving landscape of social media platforms. And its new platform, Threads, has certainly garnered significant attention from consumers, brands and advertisers since its launch.

Sabrina Stocker of Two Comma PR offers advice on that all-important process of converting client-interest into business

As a small business or start-up, you will face unique marketing challenges. Budget constraints, establishing yourself in your market, and creating memorable content to name just a few.

We are hearing a great deal about purpose in marketing and business these days. Unilever have been on the vanguard of giving brands social, ethical and environmental purpose for a decade or more under their Sustainable Living Plan.

This week a prospective client came to us wanting a new brand designed for a service in the EV sector. 

A common reason for a business to fail in today’s competitive market is lack of differentiation.

Does your corporate editorial really offer a return on investment? Make 2020 the year you overhaul your expensive B2B brochureware.

By the close of 2020, the spend on influencer marketing is forecast to exceed an incredible $10 Billion.