Podcasts have become an integral part of the UK’s media landscape, with listenership reaching record levels in recent years. Engagement levels are also impressive, with weekly listeners spending an average of 5 hours and 27 minutes on podcasts each week (Edison Research, 2024).
Although younger audiences still dominate the space – 56% of 18–34-year-olds listen monthly – there is notable growth among older demographics, too. In fact, 28% of those aged 55 and over now listen monthly, up from just 20% in 2023. In my own household, my wife, daughter, and I are all avid podcast listeners (although we rarely agree on the same show!).
Why podcasts are a great tool for business growth
For business owners and sales professionals, podcasts represent a powerful tool to build brand authority and connect with targeted audiences, as well as a quick and easy way to learn from the pros. Hosting a podcast enables businesses to share expertise, foster trust, and engage potential customers authentically. Similarly, advertising on podcasts offers a unique opportunity, as podcast listeners tend to be highly engaged – 80% listen to all or most of each episode (Edison Research, 2024).
As a serial podcast creator, I’m excited to launch my new podcast in association with Silverfin, Silver Linings, later this month. This AI-themed series dives into how artificial intelligence is shaping industries like accounting and finance, with honest conversations from bold thinkers and innovators about the opportunities, challenges, and changes defining the future of work.
So with all this in mind, I thought I’d share some of my favourite and most impactful sales and business-related podcasts – ones I already listen to regularly, and others that have been recommended to me recently and are already making an impact in my day to day life and career. I hope you enjoy them as much as I do.
Phil’s top 10 business podcasts
Selling Made Simple and Salesman Podcast
Host: Will Barron
What it’s about: A practical B2B sales podcast delivering concise strategies to find buyers and close deals.
Why listen? Gain actionable, no-fluff advice tailored to busy sales professionals who want immediate results.
Scale Your Sales Podcast
Host: Janice B Gordon
What it’s about: A weekly podcast for B2B executives, sales leaders, and customer-centric professionals focusing on growth and modern sales strategies.
Why listen? Learn innovative ways to enhance customer experiences and accelerate revenue growth with top experts.
The Recruitment Marketing and Sales Podcast
Host: Denise Oyston
What it’s about: Insights and strategies tailored to professionals in the recruitment industry to boost their marketing and sales success.
Why listen? Get specialized advice on improving recruitment outcomes through targeted sales and marketing strategies.
Better Presentations More Sales Podcast
Host: Trevor Lee
What it’s about: Tips and expert interviews focused on improving presentation skills to close more sales.
Why listen? Learn how to craft compelling presentations that engage clients and drive business growth.
Sales Ops Demystified
Host: Tom Hunt
What it’s about: A podcast dedicated to sales operations, providing strategies to streamline processes and improve efficiency.
Why listen? Discover practical ways to optimize sales operations and help your team perform better.
Tech Salescraft
Host: James Hounslow
What it’s about: A podcast exploring the tech sales industry with insights from leaders and experts on best practices and trends.
Why listen? Stay competitive in tech sales by learning from experienced professionals and industry pioneers.
Changing the Perception of Sales
Host: Alison Edgar MBE
What it’s about: A podcast aimed at redefining how sales is perceived as a profession, with inspiring stories and insights.
Why listen? Shift your mindset about sales and learn how to make it a more respected and impactful career.
Inbound Marketing & Sales Podcast
Hosts: Todd Hockenberry & Dan Tire
What it’s about: Focuses on inbound marketing strategies to attract, engage, and convert customers effectively.
Why listen? Master proven techniques to create compelling content and drive inbound sales growth.
The Sales Transformation Podcast
Host: Colin Mitchell
What it’s about: Explores transformative strategies in sales with interviews from leading sales experts.
Why listen? Learn how to adapt to changes in the sales landscape and implement innovative techniques for success.
Sales Chat Show
Hosts: Graham Jones, Simon Hazeldine, and Phil Jesson
What it’s about: A broad discussion on sales topics, offering practical advice and tools for sales professionals.
Why listen? Tap into decades of combined experience from hosts and guests to enhance your sales performance.
That’s a wrap
Podcasts have become such a powerful tool for sales and marketing – whether it’s building your brand, connecting with your audience, or just picking up new skills and ideas. They’re all about real conversations and practical insights that can make a big difference in how we work and grow.
I hope the podcasts I’ve shared here spark some inspiration and give you fresh perspectives. And if you have a favourite podcast that’s helped you, let me know – I’m always on the lookout for new listens. Happy podcasting!
