The rise of the content creator over the traditional influencer is largely due to changes in social media algorithms that prioritize content quality over follower count

The rise of Generative AI (GenAI) has transformed various industries, including customer service, although there is still uncertainty among consumers about its impact

Many businesses make the fundamental mistake of making their ‘About Us’ page about, well, themselves. Sound counter-intuitive? Not when you consider how important this website page can be

Lots of entrepreneurs have authoring a book on their goal list, but what does it take to actually get published?

This isn’t about putting off success; it’s about setting the stage for greater, more sustainable victories

Coastal towns including Felixstowe, Bournemouth, Sidmouth, and Bexhill-on-Sea are at the heart of a UK microbusiness boom, new data from GoDaddy has revealed

Forming the right partnerships could lead to rapid growth without the need for substantial financial investment

This latest invention says Dan Gable, has the power to revolutionise, simplify and therefore democratise video production

Your website should be your highest performing member of your sales team – but how many businesses pay it the attention it deserves?

By cultivating an authentic image and providing valuable insights, you can create loyal followings that support your initiatives

Speaking opportunities give you the undivided attention of your desired audience. They provide an opportunity dedicated to sharing your knowledge and experience, whilst giving you a moment in the spotlight at an industry event

How to identify customer needs and create a personalised experience