Alex is the Managing Director of Xero, responsible for business operations across Europe, Middle East and Africa. Alex has more than 25 years of senior leadership experience, having led teams across Europe and Latin America in e-commerce, payments, telecommunications, FMCG and consultancy. Prior to Xero, he led the European operations for small business payments technology company SumUp, and before that held senior leadership positions at Electrocomponents plc and at eBay, where he gained exposure to a large constituency of merchant sellers. Alex believes that small businesses are a crucial piece of the fabric of our communities, alongside many of the sectors that support them – such as accountants and bookkeepers. He is passionate about giving small businesses access to the digital tools they need to unlock their true potential.