Activity: Technology
Region: Tyne and Wear
Founded: 2012


SoPost was born from the fundamental belief that product sampling is a highly effective form of marketing.

Traditional product sampling methods have significant flaws:

  • Poor targeting results in product wastage which is bad for brands and the environment.
  • Lack of data and insights mean brands can’t accurately track and measure the impact of their sampling campaigns.
  • One-touch engagements leave brands unable to identify or build an ongoing relationship with their consumers.

SoPost solves these challenges. Over the past 10 years, we’ve built our platform to help our partners run powerful and effective sample campaigns online, focusing on three main areas: relevance, data and insights.

Now, SoPost is the industry leader in product sampling, helping brands deliver highly targeted sampling campaigns anywhere online.

Partnering with some of the world’s leading brands, including Estée Lauder Companies, L’Oreal, Reckitt and Unilever, SoPost has made it easy for brands to reach the right people in the right environments.

Launched in 2012 and recently awarded the Queen’s Award for Enterprise (2022), SoPost operates across 20+ markets with offices in the UK, US, France, Germany and Australia.